Social Media Case Study

01 — Project details

The goal was to boost the reach of this short-term rental. The rental was located near Disney World in Orlando, FL and is designed for families and Disney fanatics.

02 — Process

I wanted to research other short-term rental Instagram accounts, as well as different Disney-specific Instagram accounts. I began boosting engagement by commenting, liking, and following similar accounts I found.

03 — Content plan

After my initial research, I began crafting a social media calendar full of Disney-specific posts, posts about the rental, and testimonials from past guests. I utilized a mix of pictures taken at the rental and parks as well as unique content created with Canva.

@mickeyshappyplace

Here's a look at the Instagram feed for the short-term rental titled @mickeyshappyplace.

We managed to achieve a 15% increase in visits to the short-term rental listing in the first 3 months of creating content for the Instagram account.