Project Details
In April of 2023, CodeHS partnered with the Indiana Department of Education to deliver free professional development to teachers. Our goal was to gain at least 50 sign-ups within the first month through social media, blog, and email marketing efforts. We ended up having less than 2 weeks (9 days!) to market the upcoming events and reach our goal.
Marketing Plan
I created a strategic marketing plan within the timeline that included the following:
Organic social media - Drafted posts for LinkedIn, Twitter, Facebook, and Instagram.
Email outreach - Segmented Indiana contact lists of current customers. Also partnered with the sales team to segment a list of potential customers. Drafted an email marketing campaign with Mailchimp and Intercom.
PR Outreach and Communication - Utilizing the existing Indiana network to reach out individually to contacts, I sent out social media and newsletter copy for them to send to their own network. Attended a virtual professional organization meeting to present on the opportunity and garnered several sign ups.
Blog creation - Published a blog on ReadWriteCode.org outlining the current opportunity and benefits.
Result
Through strategic and intentional marketing efforts, we managed to get more than 90 registrations within a week of marketing. We were able to almost double our initial goal, which led to a continued partnership with the Indiana Department of Education throughout 2023. As we continued meeting and exceeding goals, our partnership with the Indiana DOE continued throughout the 2024 and beyond.