Bikepro.com
Sprint UX Website Redesign
During a two-hour session, I collaborated with other UX designers to create a revised website for the fictional client Bikepro.com. Our team utilized an interview session with a longtime user, paper prototypes, and a basic wireframe.
User Research
We interviewed a long-time user of Bikepro.com and learned what he enjoyed about the site and what he thought could be improved.
User Goals
Customizable
Suggestions
Less Clunky Checkout Process
User Persona
We created a user persona based on our interviews. After synthesizing the data and comparing with user goals, we came up with Brenda.
Brenda- 34- Denver, CO
Wants a customizable experience when searching for cycling gear
Would like the website to offer suggestions based on skill, color and price
Would like a reward points system tied to her purchases
Wants her checkout experience to be enjoyable and seamless
Competitive Analysis
Wireframing, Mapping, and Designing
Prototypes
After creating wireframes, mapping main categories, and creating a first iteration on paper, we put together a mockup in Sketch.
Future Iterations
In the future, we would like to include more custom suggestions during profile creation as well as a custom bike option in the home page.